Kenneth Flakes, founder of Professional Plus

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you.” — Tom Peters

When most people think about brands, they often think about celebrities and athletes with recognizable brands. Oprah, for example, has a brand steeped in her ability to connect with people. Kim Kardashian has built a famous brand based on self-promotion. Lady Gaga is well known for her music, but she has established a brand based on her fashion choices…

By now, most sports fans may be aware of Russell Wilson’s kind act of generosity for teammate Davide Moore on the final weekend of the 2020 regular season. For those who do not know, the Seattle Seahawks had a 26–23 lead against the San Francisco 49ers and possession with only 22 seconds left in the game. Ordinarily, the Seahawks would go into victory formation and end the game, but instead, to his head coach’s surprise, Wilson ran a pass play for Moore to get him his only catch of the game. …

Marit & Toomas Hinnosaar, Wiki Commons

For five weeks, The Last Dance docuseries on ESPN captivated the attention of a sports starved audience by exploring the Chicago Bulls dynasty leading up to their final championship during the 1997–1998 NBA season. The very first episode revealed the tension that the star athletes held with the Bulls executive, Jerry Krause. Krause, the general manager for the team, was the leader responsible for surrounding Michael Jordan with talent that led to 6 NBA championships in 8 years. …

Plavevski | Shutterstock

“Greatness has no limitations of industry. If you are gonna do something, be great at it. That’s what mamba mentality is.” — Kobe Bryant

Kobe Bryant was an 18-time NBA All-Star with 5 NBA championships, 2 NBA Finals MVP awards, two Olympic gold medals, and an NBA regular season MVP award. He was one of the most accomplished athletes of our generation.

Kobe’s success was built off hard work, dedication, and persistence. Later in his career, he created the mamba mentality which described his approach to basketball and business. …

Kenneth Flakes

Kenneth Flakes, PE is a licensed engineer and advocate of the STEM curriculum. He is also an avid sports fan. His work can be found at

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